Put this into practice with Resquared
Resquared is the AI sales platform built for selling to local businesses: the most complete local business database, verified contacts, and outreach written and followed up in your name.
- Verified emails and phone numbers, with owner and staff names on premium plans
- Filter by radius, category, business size, hours and recent reviews
- AI writes each email in your name from the business's own details
- Automated follow-ups that stop when someone replies; replies land in your inbox
Every digital footprint of every brick-and-mortar business, resolved into one record and checked source by source.
See how it worksThe AI can draw on available business details such as the website, about page, reviews, social presence, services, location, and nearby landmarks. You can also add snippets for the business name, owner name, social presence, a local landmark, or a nearby business.
Keep the main email focused on one clear offer and an easy reply question. Put the business-specific snippet in its own short paragraph, often after that question, so personalization supports the message without delaying the ask.
Keep personalization brief and surface-level. It should sound like a natural observation about the business, not a detailed review of its online activity. Preview several businesses before launch and edit anything inaccurate, awkward, or too formal.
Create separate campaigns for materially different business types and areas. As you send campaigns and mark positive outcomes, AI Profiles adapt future suggestions to your tone, audience, asks, and results.
What to do
- Build a focused list around one business type or closely related group in one area.
- Give the campaign AI a clear offer, audience, desired outcome, and easy reply question.
- Add the most relevant snippet where your cursor is, usually in a separate paragraph after the ask.
- Preview the campaign across several businesses and correct weak or inaccurate details.
- Send, track outcomes, and use those results to refine later campaigns.
Related questions
What details can the AI use?
It can use available business-level information such as services, location, website content, reviews, social presence, local landmarks, and nearby businesses.
Can I use the prospect's first name?
Yes, when an owner or staff name is available; staff and owner names are included on premium plans. For an owner-run business without a name, a general business inbox can still reach the decision-maker.
Should the whole email be unique for every prospect?
Keep a clear campaign structure and personalize the selected section. Review the strategy, shared message, and sample outputs before launch rather than relying on unreviewed personalization.