Notes from the field
Sales playbooks, data from millions of emails, and stories from teams who sell to local businesses every day.
How Should You Write Cold Email to Dental Practices?
If we were building a cold-outreach campaign to dental practices, we would write the first message for someone responsible for the practice's results.
Griffin Morris·October 12, 2026·3 min readDo not use the same restaurant prospect mix in every metro
If you are building a restaurant prospect list, the local market should determine how much of the first list goes to independent restaurants versus multi-location brands.
Griffin Morris·October 12, 2026·2 min readSOP 50 10 8.1 Should Change Your Working-Capital Prospecting List
You are rebuilding an SBA lender's fourth-quarter working-capital prospecting list. Do you keep focusing on manufacturers, or start calling businesses in the categories added under SOP 50 10 8.1?
Griffin Morris·October 12, 2026·3 min readShould You Cold Email info@ Addresses? What Our Data Shows for Small Local Businesses
If you prospect owner-run local businesses, keep the ones that only list info@. In Resquared customers' cold email to businesses with 1 to 5 locations, info@ produced more positive leads per business emailed than a named email on the...
Griffin Morris·October 8, 2026·3 min readAverage Shop Size in Square Feet, by Business Type
From a leasing perspective, it can be challenging to nail down which types of businesses you should be targeting to fill your open spaces. How big is the average shop? See standard, small, and large store sizes in square feet by business type, from coffee shops to big box retail.
Tyler Carlson·August 12, 202612 Commercial Real Estate Software Tools for Your 2026 Tech Stack
Compare 12 commercial real estate software tools for prospecting, CRM, lease management, and analytics. Build a CRE tech stack that actually books meetings.
Griffin Morris·August 12, 2026How to Reach Local Business Decision Makers in CRE
A commercial real estate email outreach playbook to reach local business decision makers, fill vacant space, and run CRE prospecting that actually replies.
Haroldo Uemura Tápias·July 29, 2026·8 min readHow to Improve CRE Email Outreach in 2026
Generic sales tools weren't built for leasing. Here's how CRE teams reach local business decision makers with personalized, deliverable email, and how to choose outreach tools made for tenant prospecting.
Erik Camara·July 2, 2026·10 min readLocal businesses in your pipeline, made easy.
14M+ verified businesses for you to reach out to. AI-personalized messages that sound human-made. All running in 5 minutes.