Answers for brokers and landlords

How do Placer.ai, CoStar, and RetailSphere compare for retail tenant prospecting?

For active retail tenant prospecting, RetailSphere is the closest fit; Placer.ai is better for foot-traffic and trade-area analysis, while CoStar is better for property and market research. Many brokers combine research from one of those tools with a dedicated local-business outreach workflow.

For brokers and landlords

Put this into practice with Resquared

Resquared is the AI sales platform built for selling to local businesses: the most complete local business database, verified contacts, and outreach written and followed up in your name.

14,786,458
active local businesses in the Resquared database
  • Verified emails and phone numbers, with owner and staff names on premium plans
  • Filter by radius, category, business size, hours and recent reviews
  • AI writes each email in your name from the business's own details
  • Automated follow-ups that stop when someone replies; replies land in your inbox
How we build this data

Every digital footprint of every brick-and-mortar business, resolved into one record and checked source by source.

See how it works
Find every footprintPublic records, business websites, social profiles, review sites, maps and listings, resolved into one business.
Prove the business is real and openEach source is scored for identity and existence; a business stays only when the strongest sources agree.
Pick the best source for every attributeSources are ranked separately for each of hundreds of attributes, and every value comes from the strongest one.
Verify what you will act onEmails are verified before they reach you, so outreach lands with the business.

Use CoStar to understand the vacancy, surrounding properties, market conditions and comparable space. Use Placer.ai to study visits, customer movement and trade areas, then identify tenant categories that fit the location. These tools primarily help answer what belongs in the space and how to support the leasing story.

RetailSphere is more directly oriented toward finding retailers and contacts, so it is the strongest starting point among the three when your immediate job is building a brand prospect list. Check its coverage for the regional operators and independent businesses in your specific market before relying on it as your only source.

Independent tenants require broader local-business coverage and a different outreach process. Resquared's database lists 1,346,687 retail shops in the US and Canada, and 75% of those listed shops are independent. Brokers can filter by radius, category, business size, hours and recent reviews, then run personalized email follow-up to suitable operators.

What to do

  1. Define the vacancy first: location, build-out, suitable uses, approximate tenant size and excluded categories.
  2. Use CoStar for property context and Placer.ai when foot traffic or trade-area behavior affects the tenant thesis.
  3. Use RetailSphere to build a list of relevant regional and national retailers. Add a local-business source for independent operators and smaller expanding brands.
  4. Separate materially different tenant categories into campaigns focused on one property and realistic trade area.
  5. Send a short sequence with a simple ask, such as whether the operator has plans to expand or relocate. Call promptly when someone replies.

Related questions

Which of the three is closest to a tenant prospecting platform?

RetailSphere. Placer.ai and CoStar are more useful as research and underwriting layers, although their information can help shape the prospect list.

Can one platform handle the entire leasing workflow?

Usually, your best choice depends on the bottleneck. Choose Placer.ai for location evidence, CoStar for property intelligence, or RetailSphere for retailer discovery; add local-business data and outreach when independent tenants matter.

How should I prospect regional operators versus national chains?

Use brand-oriented tools for national and established regional concepts. For independent operators and brands with a few locations, search locally by category, current footprint and distance from the vacancy, then contact the business directly.

Sources

Data for this question

More answers

Do it with the right data and less work.

See how Resquared finds the businesses, reaches the right person and writes the outreach for you, in a live demo.