Put this into practice with Resquared
Resquared is the AI sales platform built for selling to local businesses: the most complete local business database, verified contacts, and outreach written and followed up in your name.
- Verified emails and phone numbers, with owner and staff names on premium plans
- Filter by radius, category, business size, hours and recent reviews
- AI writes each email in your name from the business's own details
- Automated follow-ups that stop when someone replies; replies land in your inbox
Every digital footprint of every brick-and-mortar business, resolved into one record and checked source by source.
See how it worksResquared lists 1,346,687 retail shops in the US and Canada, and 75% of those listed shops are independent. Conventional corporate-contact databases often miss owner-run businesses that lack professional profiles, departments, or organization charts.
For each vacancy, describe the space, build-out, location, suitable uses, exclusions, and campaign goal in ordinary language. Use AI search to build the initial list, then inspect the categories, filters, and map. Start broad enough to find adjacent uses, and treat inferred size fields as estimates.
Use Market Demand reports to compare local consumer search demand with business counts. This can reveal underserved categories and give you useful market evidence to share after a prospect responds.
Run a separate campaign for each property and materially different tenant category. Send a short, plain-text sequence from Resquared-managed addresses, mention the area and the space's main selling point, and ask whether the operator is considering expansion or wants details. Replies go to your normal inbox, and suitable responders should receive a prompt personal call.
What to do
- Describe the vacancy and ideal tenant, including suitable uses, build-out, geography, exclusions, and campaign goal.
- Review local demand by category, then build a focused list of independent and regional operators whose current footprint could fit the space.
- Inspect the map and sample records before launch. Adjust the radius to the practical market instead of applying one distance everywhere.
- Send a 3-email sequence, with each follow-up sent three days after the previous email. Leave the exact address, square footage, price, links, and attachments out of the first email.
- When a suitable business replies, call promptly and send requested materials. Record broader location or space needs that may fit another property.
Related questions
Do I still need a property database?
Yes. Use it for ownership, comparables, availability, and property research. Use local-business records and demand data for lightweight market analysis, then add contacts and outreach when you are actively recruiting tenants.
Should I target national chains?
Start with independent and regional operators whose existing locations fit the vacancy. For restaurant space, established regional multi-location operators can be stronger prospects than national chains because they have already shown an ability to expand.
Should the first email include the flyer?
No. Keep the first email plain and ask whether you can send details. Share the flyer, links, and full property information after the prospect replies.