Put this into practice with Resquared
Resquared is the AI sales platform built for selling to local businesses: the most complete local business database, verified contacts, and outreach written and followed up in your name.
- Verified emails and phone numbers, with owner and staff names on premium plans
- Filter by radius, category, business size, hours and recent reviews
- AI writes each email in your name from the business's own details
- Automated follow-ups that stop when someone replies; replies land in your inbox
Every digital footprint of every brick-and-mortar business, resolved into one record and checked source by source.
See how it worksLinks, graphics, and files can make an unfamiliar email feel automated or risky. They also distract from the purpose of the first touch: earning a simple reply from the right person.
Write like a direct note. Mention why the offer may fit that business, give the area and general type of space or service, and ask for a small next step such as, "Want me to send the details?" Avoid linked logos, social icons, calendar links, and image-based signatures.
This approach is practical at scale. Resquared's database lists 14,786,458 active US and Canada business records, but each first email should still feel relevant to one business. Once someone responds, send the requested material or call if their reply or signature includes a phone number.
What to do
- Remove all links, images, attachments, and promotional signature elements from the first email.
- Include one to three sentences based on the business's website or listing.
- Give enough context to establish relevance, while saving detailed specifications and collateral for the reply.
- End with one easy question, such as, "Should I send the flyer?"
- Use a three-email sequence, spacing each message two or three days apart and keeping it short and conversational.
Related questions
Can I include my website in my email signature?
Leave it unlinked in the first cold email, or use a simple signature with your name, company, and phone number. Remove logos, social icons, and tracking-heavy signature elements.
When should I send a PDF flyer or listing brochure?
Send it after the prospect replies or asks for details. This gives the attachment context and confirms that the recipient wants it.
Should I include a calendar link?
Ask whether they are open to a quick call first. Once they show interest, offer a calendar link or arrange the time directly.