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Answers for anyone selling to local businesses

What should I do when a cold email prospect replies?

Call an interested prospect the same day if possible, then send a brief personal email that answers their question and proposes one specific next step. Treat the reply as the start of a sales conversation. In Resquared, replies land in your normal inbox, and each reply immediately removes that contact from the campaign so you can take over the conversation personally.

By the Resquared data team. Published by Resquared. Updated 2026-10-06.

Campaign replies reach your normal inbox and remain visible in the Communication Center. Once a prospect replies, automated follow-ups to that contact stop so you can take over personally.

For a positive reply or request for information, call while their interest is fresh. If their reply does not include a number, look in the business details. If they do not answer, leave a short voicemail and email them to say you called.

Answer what they asked and send any requested material. Then suggest a concrete next step, such as a call or tour at a specific time. Do not send a brochure and wait; a conversation can reveal their timing, needs and objections.

For a later response, record what they said and set a reminder for the requested time. Thank negative replies briefly. A business that asks to stop is automatically excluded from future campaigns in your account.

For anyone selling to local businesses

Put this into practice with Resquared

Resquared is the AI sales platform built for selling to local businesses: the most complete local business database, verified contacts, and outreach written and followed up in your name.

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14,786,458
active local businesses in the Resquared database
  • Verified emails and phone numbers, with owner and staff names on premium plans
  • Filter by radius, category, business size, hours and recent reviews
  • AI writes each email in your name from the business's own details
  • Automated follow-ups that stop when someone replies; replies land in your inbox
How we build this data

Every digital footprint of every brick-and-mortar business, resolved into one record and checked source by source.

See how it works
Find every footprintPublic records, business websites, social profiles, review sites, maps and listings, resolved into one business.
Prove the business is real and openEach source is scored for identity and existence; a business stays only when the strongest sources agree.
Pick the best source for every attributeSources are ranked separately for each of hundreds of attributes, and every value comes from the strongest one.
Verify what you will act onEmails are verified before they reach you, so outreach lands with the business.

What to do

  1. Read the original outreach and confirm the prospect still fits your offer.
  2. Call positive replies the same day when possible, using the business details to find a number if needed.
  3. Answer the prospect's question and send any material they requested.
  4. Offer one specific next step and time.
  5. Record the outcome and set a reminder if they asked you to follow up later.

Related questions

What should I say when I call?

Mention the email and their reply, then ask whether it is a good time to discuss their question. Keep the opening brief and focused on why they responded.

What if they ask for a brochure or flyer?

Send it, but also ask for a brief call or propose a specific time. The conversation may reveal needs that the document will not.

What if they do not answer the phone?

Leave a short voicemail and reply by email saying you tried to call. Answer their immediate question and suggest a specific time to reconnect.

Sources

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