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Answers for anyone selling to local businesses

How does Resquared handle unsubscribes and cold email compliance?

Every reply immediately removes that contact from the campaign, so nobody has to process an opt-out by hand. A reply asking to stop also excludes the business from every campaign in your account.

By the Resquared data team. Published by Resquared. Updated 2026-10-06.

For anyone selling to local businesses

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Any reply stops the remaining automated follow-ups for that contact. If the recipient is interested, a person should take over the conversation.

A clear request such as "stop" or "remove me" receives broader treatment. The business is excluded from all current and future campaigns in your account.

Resquared uses publicly listed business email addresses for B2B outreach and supports reply-based opt-outs. Database removal is separate from an account opt-out: anyone can ask Resquared support to remove a business email from the platform's database.

What to do

  1. Monitor replies and personally follow up with interested recipients.
  2. Direct platform database removal requests to Resquared support.

Related questions

Does every reply exclude the business from all campaigns?

No. Every reply removes the contact from the current campaign. Account-wide exclusion applies when the reply asks to stop or be removed.

Do Resquared emails need an unsubscribe link?

The documented opt-out process is reply-based. Initial outreach should remain plain text and avoid links.

Is database removal the same as opting out of a campaign?

No. An account opt-out excludes the business from that user's campaigns. A database removal request removes the business email from the platform's database.

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