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Answers for anyone selling to local businesses

What cold email campaign activity and results can I track?

You can track emails sent, businesses contacted, replies, leads, scheduled emails, and each business's latest activity. Resquared no longer reports individual email opens because that tracking can hurt delivery and produce unreliable data.

By the Resquared data team. Published by Resquared. Updated 2026-10-06.

For anyone selling to local businesses

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active local businesses in the Resquared database
  • Verified emails and phone numbers, with owner and staff names on premium plans
  • Filter by radius, category, business size, hours and recent reviews
  • AI writes each email in your name from the business's own details
  • Automated follow-ups that stop when someone replies; replies land in your inbox
How we build this data

Every digital footprint of every brick-and-mortar business, resolved into one record and checked source by source.

See how it works
Find every footprintPublic records, business websites, social profiles, review sites, maps and listings, resolved into one business.
Prove the business is real and openEach source is scored for identity and existence; a business stays only when the strongest sources agree.
Pick the best source for every attributeSources are ranked separately for each of hundreds of attributes, and every value comes from the strongest one.
Verify what you will act onEmails are verified before they reach you, so outreach lands with the business.

Reports show emails sent, replies, leads, total businesses contacted, activity by day, and a breakdown by business category. You can filter by date range, list, contact method, and user if you have a manager account.

The Communication Center shows replies, leads, recently sent emails, scheduled emails, and each business's Last Activity. Open a business record to review its sent and received messages, upcoming emails, contact details, and lead status.

Replies also go to your normal inbox. Respond quickly to a good-fit reply, and call when useful. Update the lead status when a reply becomes a qualified conversation so your reporting reflects the outcomes that matter.

Reports can be exported as a CSV or image. CSV exports include campaign results and details for businesses you contacted; they do not include untouched prospects. Managers can also export one combined report for selected team members.

What to do

  1. Filter the report to one date range, list, and audience before comparing results.
  2. Review replies and leads first, then respond personally and call good-fit businesses when useful.
  3. Update lead status when a reply becomes a qualified conversation or opportunity.
  4. Compare campaigns using the same unit and measurement window, then look for changes in replies, qualified leads, and downstream conversations.
  5. Export the report when you need to share results, analyze them elsewhere, or move contacted businesses into another workflow.

Related questions

Can I see whether a specific business opened my email?

No. Individual open tracking was removed because tracking pixels can reduce deliverability and privacy tools can create unreliable opens. Use Last Activity, replies, and lead status instead.

Do I have to log in to see replies?

No. Campaign replies go to your normal inbox and also remain visible in the Communication Center.

Can I share results with a client or manager?

Yes. Export a report as a CSV or image. Manager accounts can filter by user and export a combined report for selected team members.

Sources

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