NewsletterPodcastResourcesAbout Us
With inboxes more crowded than ever, standing out requires more than just well-written copy—it requires AI-driven personalization.
According to Forbes, 47% of email marketers already incorporate AI into their campaigns.
Meanwhile, MailModo reports that marketers using AI for email personalization can experience a 41% increase in revenue and a higher click-through rate of 13.44%.
Even though an AI-generated 100-word email costs a bottle of water, these stats make us rethink how to leverage AI further in our email marketing.
AI is no longer the future —it’s the present.
Here’s how it’s transforming the way we work and how your business can make the most of it.
Outline:
As someone who has worked with email marketing for years, we’re always striving to craft messages with a compelling value proposition that truly connects with each recipient.
But let’s be honest—it’s impossible to do this at scale. At least, if you’re human.
For years, the standard marketing approach was to group people based on similar pain points or characteristics and do our best to create content that resonated with them.
The hope was that, over time, they would recognize that we had the solution they were looking for.
Now, AI has changed the game. It can personalize one-to-one messages at scale, reaching thousands of recipients faster than any human ever could.
Take ActiveCampaign, for example—their AI can identify customers likely to churn and automatically segment them for targeted retention campaigns.
Once these segments are created, AI then crafts tailored messages for each group, making communication more effective.
Of course, this doesn’t mean email marketers are obsolete—you’ll still need experts to review, refine, and optimize what AI produces.
But there’s no doubt AI makes the process faster, smarter, and more scalable.
Platforms with built-in AI, like Resquared, offer features such as the AI Template Rating, which analyzes your email and pinpoints exactly what needs improvement, why, and how to fix it with actionable suggestions.
The AI evaluates key elements, including:
With AI-powered insights, you can refine your emails for higher deliverability, and improved response rates—without the guesswork.
AI lead scoring helps you focus on the most promising leads by analyzing key data points such as email interactions, website behavior, and purchase patterns.
Take HubSpot, for example—they use:
There are many ways to incorporate AI into your campaigns, but instead of juggling multiple tools, you need a complete solution.
Not all platforms are built with sales teams in mind. That’s where Resquared comes in.
Resquared is the AI platform built specifically to help you sell to local businesses, with access to over 13 million businesses in our database.
Here’s how we leverage AI to enhance your email marketing success:
Watch our video to learn more about Resquared.
Schedule a demo to see it in action!
Keep an eye on these metrics to evaluate the impact of AI in your campaigns:
In Resquared Communication Center, you can track all the messages you’ve sent, and filter by contacts who opened your email, replied, and those you've marked as leads.
Monitoring open rates, response rates, and conversions is essential for understanding the return on investment (ROI) of your AI efforts.
In one study involving 450 participants, AI-written emails that used plain text, concise subject lines, and minimal formatting consistently reached primary inboxes on Gmail, Yahoo, and Outlook, with zero emails being flagged as spam.
Other research also found that AI emails can outperform human-written ones in engagement, leading to higher click-through and click-to-open rates.
This suggests that when used strategically, AI can enhance email marketing effectiveness.
So far, there’s no indication that AI-generated emails are more likely to be marked as spam—spam filtering depends on other factors.
Issues like a poor sender reputation, improper authentication settings, and bad list hygiene are far more likely to impact deliverability than whether an email was written by AI or a human.
At the end of the day, email deliverability is about more than just content.
A successful email strategy requires a well-maintained sender reputation, strong engagement metrics, and proper authentication protocols.
HubSpot’s email personalization strategy relied on segmentation—grouping users based on behaviors, like downloading marketing content, and then sending them related resources.
While effective to some extent, this lacked true individual personalization.
With AI, HubSpot was able to analyze multiple data points and create 1-1 personalization at scale, moving beyond broad segmentation.
The question: Can AI help us understand what a person is actually trying to accomplish?
Instead of simply sending marketing resources to a general group like “marketing professionals,” HubSpot wanted to identify specific user intents. For example:
To test this, HubSpot built an AI system that analyzed thousands of individual user intents to craft highly personalized emails.
After months of testing and improving the AI-generated email copy, HubSpot saw impressive gains:
+82% increase in conversion rates
+30% boost in open rates
+50% increase in click-through rates
It wasn’t as simple as just “turning on AI and forgetting about it.”
A team of professionals continuously monitored and refined the system, ensuring it performed at its best. But in the end, the effort paid off.
What do you think—worth the investment?
AI is changing the game for email marketing, and staying on top of emerging trends is crucial.
Here are some trends to watch:
The trick is to start small, focusing on high-quality data and respecting customer privacy.
Gradually scale up your efforts and take full advantage of AI's capabilities to strengthen your email marketing strategy for the long haul.
Absolutely. Many email marketing platforms now come with AI-driven features that simplify campaign management.
Resquared, for example, takes AI a step further by tailoring its features specifically for local business prospecting.
With tools like AI Template Rating and AI Snippet, businesses can ensure their cold emails are well-optimized, avoiding spam filters and increasing response rates.
These features are especially helpful for businesses aiming to make the most of their marketing efforts without needing a large team or technical expertise.
Most platforms are designed with user-friendly interfaces, so businesses of all sizes can easily access and use these tools.
AI-powered predictions, also known as predictive analytics, analyze customer data - like purchase history and email engagement - to anticipate future actions.
This helps marketers:
An example? AI can analyze how subscribers interact with your emails and adjust content automatically to match their preferences.
This keeps your emails relevant and engaging for each recipient.
