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As the age old saying goes, time is money. And in the commercial real estate industry, we are no strangers to losing precious time and resources to the prospecting process.

Facebook messenger has merged with Instagram messenger. So this is what that means for retail leasing!?

We always take the path of least resistance. It is in our nature to do so. It allows us to save energy. To stay safe. But, this doesn’t go well with prospecting, especially cold.

Here at Resquared, our goal is to not only have the best data on small businesses, but also the best tools to reach them efficiently and track your progress.I had some free time this weekend and decided to help a client generate interest for their shopping center. Check out how I did it! 

Set up a professional Facebook business account to help you get more leads.

When we onboard new users to Resquared (a retail leasing tool to help find and reach out to small businesses), we ask brokers and leasing teams if they currently use emails when they prospect. We get very mixed responses. Many have abandoned using email for prospecting. Sometimes, we hear about sending “e-blasts” out. These are emails designed as marketing flyers for a property, typically sent to other brokers to keep them informed of available spaces. These may be useful when informing other real estate professionals, but are ineffective when sent directly to small business owners.