We’re thrilled to announce that we've closed a $5 million seed round! 

This funding round was led by SNR (Kevin Patrick Mahaffey), 1984 Ventures, Merus Capital, Oleg Rogynskyy (People.ai), Don Tepman (“StripMallGuy”) and Twenty Two Ventures. 

This capital injection will accelerate our mission to carve out a new segment of B2B sales tailored for the unique challenges and opportunities of reaching small business owners.

Resquared is a Y Combinator-backed startup and the first sales platform designed specifically for companies selling to local businesses.

Over 400,000 U.S. sales reps target small and local businesses, often relying only on methods like door-to-door sales or telemarketing for lead generation. While some adopt B2B platforms like ZoomInfo or enterprise CRMs, these tools fail to provide sufficient local business data and suitable playbooks. 

These tools are often built on data from LinkedIn, but under 10% of local business owners use LinkedIn. This leads to local businesses receiving plenty of spam and little vendor choice.

We already support thousands of these sales reps, with toos like email outreach with 2X higher open rate and 10X higher response rate. 

Our team focuses on providing return on investment through both higher revenue, including case studies with clients reporting 30% increases in monthly sales, and time saved (turned 8 hour prospecting processes into less than 8 minute workflows).

"Small business owners are often overlooked in the sales process, subjected to high-volume, low-quality marketing and sales tactics. They are more difficult to reach than individual consumers and have lower average contract values than large enterprise clients. 

Resquared addresses these challenges by making it straightforward for vendors to engage them with high-quality, personalized, high-touch sales approaches."

- Griffin Morris, CoFounder and CEO at Resquared

Kevin Patrick Mahaffey of SNR, commenting on the investment, said:

“Selling software online is like living in the future: AI-enabled tools at every layer of the stack, sophisticated pipelines, and highly orchestrated processes. Selling to real-world businesses, however, looks about the same as it did 30 years ago. 

Resquared gives superpowers to sales teams engaging with local businesses so main street can benefit from the onward march of progress as well.”

Resquared’s Founding Story

Tyler Carlson and I founded Resquared because of our shared experiences navigating the challenges faced by local businesses in adopting new technology. 

I started my career selling door-to-door to these businesses before moving into product management. Tyler worked closely with major brick and mortar brands like Subway and Burger King, helping them leverage technology.

Building on this foundation, Resquared was born out of a desire to not just improve sales processes, but to create a new category of B2B sales specifically for local businesses. 

We started by understanding their needs and what resonates with them. This led to the development of data-driven sales strategies, which then evolved into a comprehensive platform continuously improving through data insights and best practices.

Resquared empowers sales teams with AI workflows and automation to deliver high-quality, personalized outreach. We also provide valuable resources to help businesses succeed, including free courses, playbooks, and the Selling Local Podcast.

Our diverse customer base spans various industries. We serve publicly traded retail landlords like Kimco searching for tenants, marketing agencies specializing in SEO, and commercial services companies ranging from pest control to maintenance. 

We also support businesses in commercial insurance, small business lending, and supplier services.

Know more about Resquared

Resquared provides instant access to over 12,000,000 local businesses. Our outreach includes emails, social media, and automated follow-up sequences, all featuring custom text and AI-generated snippets.

Track your performance on our Outreach Analytics dashboard, and benefit from our comprehensive onboarding process. Every client receives one-on-one white-glove training on our best practices, including a dedicated prospecting coach from our customer success team.

Schedule a demo and see all this benefits in real-time.