Who writes your campaign, and what goes out under your name
Resquared's AI writes campaigns for your business and market, then keeps testing what works for your buyers in particular. You can see and edit every email. Here is how that works.
Who writes the campaign?
Resquared's AI campaign builder writes your campaigns for your business and the market you want to reach. It works from what you sell, who buys it and your AI profile, and writes emails meant for one business at a time rather than a generic blast.
How does the AI decide what to write?
Through your AI profile. It starts from what already works across Resquared campaigns, but that is only the starting point. What gets one seller's buyers to reply can fall flat for another's, so the AI deliberately tests wide variations for you: who to target, the angle, the personal hook, the subject line and the ask.
Your own replies decide. Variations that get replies become winners and stay in your profile; the ones that do not are retired, and new ones go into testing. Over time your campaigns are shaped by what your buyers actually respond to, not by a generic template or a rule of thumb.
Can I see what goes out?
Yes. In your account you see who each campaign goes to and every email in it.
Can I edit the emails?
Yes. Every email in a campaign can be edited in the app, so you can change the wording, add a detail about your business or match the way you talk to customers.
What goes out under my name?
The campaign emails, with your name as the sender, from an address on Resquared's sending network rather than your company domain. When a business replies, it comes to your own inbox, and your answer goes from your own address. See how sending works: re2.ai/how-it-works/sending.
More questions? See the FAQ.
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