We’ve heard from tons of our users that prospects responded to their outreach emails because they “felt personal”.

We'll show you the secrets to craft personalized outreach emails that not only increase open and click-through rates but also foster stronger relationships with potential clients. These tips will take your prospecting skills to the next level and help you connect on a deeper level with your audience.

#1: Include the Specific Use Case In The Subject Line 

Capture your prospect's attention instantly by including a specific business use case in the subject line. For example, "Former Coffee Shop Available" would immediately resonate with coffee shop owners looking for a new space. Make them feel that the email is tailored to their specific needs, increasing their interest and engagement.

#2: Include the Business Owner’s Name In Your Greeting 

Use the business owner's name when possible to build rapport. Research has shown that hearing our names releases happy chemicals, serotonin, and dopamine in our brains. Take advantage of this by personalizing your greeting with their name, creating a connection and enhancing the chances of a positive response.

#3: Add the Business Name 

Make the email feel personal and less generic by mentioning the recipient's business name. It demonstrates that you value their company and have crafted the message specifically for them. Utilize our Resquared templates to save time while incorporating this personal touch into your email.

#4: Mention Specifics About Their Business 

“The grilled chicken sandwich was absolutely delicious and the service was top-notch.” 

“I absolutely love the unique and trendy selection of shirts you sell!” 

Stand out by mentioning specific details about their business.

Whether it's a compliment about their product or service or a reference to a unique feature, showcasing that you've taken the extra time to research (or visit!) their business will make them feel special and appreciated.

#5: Include Why Your Property, Location, Services, Etc. Is A Good Fit For Their Business 

Avoid a one-size-fits-all approach when selling. Instead, highlight why your offerings are specifically beneficial to their business. Explain how your property, location, services, or expertise align with their needs and goals.

For example, if you’re working in CRE and looking to lease a property, including specific things about the property that would help their use case. If you’re a marketing company, include specific services you provide such as website marketing or SEO optimization that aren’t already included on their website. 

Conclusion 

Personalized outreach emails are a powerful tool for increasing engagement and conversion rates. By implementing the strategies and tips mentioned above, you can connect authentically with local business owners, build relationships, and close deals successfully. Book a demo below to learn more about Resquared and how we can help personalize your outreach efforts.

Remember, genuine personalization and attention to detail are key to standing out and making a lasting impression on your prospects.

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