Where the business data comes from, and how targeting works

More than 14 million small and local businesses across the US and Canada: the shops, offices, restaurants, clinics and service companies that rarely show up in the usual sales databases, which are built around larger companies and their employees.

From public information that businesses publish about themselves: their business listings and their own websites. That includes the business name, what it does, where it is and how to contact the business.

Local businesses open, move, change hands and close all the time, so the data is refreshed on a rolling basis to keep it current.

If your business received an email sent through Resquared, your contact details came from what your business lists publicly, such as a business listing or your website. The email was sent by the person named on it, who chose to reach businesses like yours. Replying to them directly is the fastest way to say yes, ask a question or ask them to stop.

Campaigns target by trade or category and by market. You say what you sell and where, and Resquared picks the kinds of businesses that buy it in that area: for example, offices, clinics and gyms for a commercial cleaning company, or restaurants and shops that are opening for a payment processor.

Inside the account you can also search by industry, keyword, distance, location and review score, and save the searches you use most.

Yes. In your account you see exactly which businesses a campaign goes to, and you can change the audience. You can run separate campaigns for different trades or different areas.